Madison TenHulzen found her perfect fit at the University of Northern Iowa working toward an interactive digital studies and marketing degree with a minor in entrepreneurship. While in high school, Madison got her first taste of marketing and advertising by selling her original paintings. When utilizing social media and other marketing tools became more enjoyable than creating the artwork itself, Madison knew she’d found her niche. She chose to pursue a marketing major at UNI for two reasons: she thought the school was the perfect size and she knew the College of Business had a strong reputation.

“Every interviewer or job prospect I’ve ever had has been really impressed with everything we’re learning in the classroom,” said Madison. “It’s things that they don’t even expect you to learn in college.”

Being a marketing major has given Madison no shortage of hands-on learning experiences. One of these opportunities came from her advertising campaign development class, which is partnered with a chapter of the American Advertising Federation. Each year, students work with a corporate client on an advertising campaign. This year, the client was Meta, and they were trying to better advertise their Quest 2 product to college students. Seeing the campaign go from concept to completion affirmed to Madison that she was on the right career track. 

When you earn an advertising and marketing degree, your skills will be in-demand — and that demand is growing. As a University of Northern Iowa alum, you’ll enter the workforce head and shoulders above your peers. The campaigns you make will stand out, and your employers will be impressed by your in-depth knowledge of the digital world of marketing and advertising. 

Experience the difference a marketing degree from the University of Northern Iowa makes for yourself by browsing our marketing majors, minors and programs today.