The title is a quote from Senator and Presidential candidate Bernie Sanders. Apparently he used to say, “Millionaires shouldn’t exist,” but given that he is now a millionaire thanks to his books, he has altered his slogan.
I think I heard one candidate claim in an advertisement, “People, not billionaires,” so apparently billionaires are no longer people. This objectification of people with a billion dollars or more in wealth is troubling.
In the wake of his scintillating performance in the NCAA football championship game between Louisiana State University and Clemson, fans and the media lionized quarterback Joe Burrow. What differentiated Burrow and Iowa’s own Maddie Poppe, another talented young adult? There were no constraints upon Ms. Poppe’s ability to earn money from her talents and likeness. Until he finished his collegiate career, Burrow could not receive payments for use of his likenesses. LSU was free to make as much money as possible from his wondrous skills, but he was not.
Consumer preferences change from generation to generation. These preferences are dependent on a number of things — family values, cultural relevancy and personal experiences.
That’s why studies focusing on Generation Z, people born after 1995, and millennials, people born between 1981 and 1995, have been so important for the future of business. Younger generations have a higher level of social consciousness, studies show, especially about the environment. Those views have factored into their purchasing decisions as well.
Companies seeking to project themselves as eco-friendly may find themselves having their very raison d’etre questioned. Zara, a well-known retailer renowned for its rapid responses to changes in fashion, recently announced its plans to reduce its negative impact on the environment.
Manufacturers of inexpensive, ready-to-wear clothing have allowed Americans to fill closets full of clothes. Such stores as Forever 21 and H&M sell very inexpensive, almost throw-away, clothes that afford younger people the opportunity to wear a variety of outfits.
A wise professor in graduate school once told me that the most relevant research questions come when you least expect them, and usually when you are talking with people about their everyday activities and concerns. He was known for always carrying a pen and notepad regardless of the social setting. While I carry a smartphone instead, his advice has served me well. For me, a casual conversation with a colleague has led to a new line of research involving beer. Tough gig, right?!
Bob Inglis, a former U.S. congressman from South Carolina, has a friend in the recycling business. Whenever Inglis discusses the topic of sustainability, the environment and how to tackle these issues, he gets a simple but practical answer from his friend: “Sustainability means making a profit.”
“That’s what he tells me,” Inglis said. “Fixing economics is key, and sustainability becomes sustainable because it’s profitable.”
Inglis is truly trying to make sustainability profitable. That’s how he believes everyone can get behind the sustainability cause.
