Companies seeking to project themselves as eco-friendly may find themselves having their very raison d’etre questioned. Zara, a well-known retailer renowned for its rapid responses to changes in fashion, recently announced its plans to reduce its negative impact on the environment.
Manufacturers of inexpensive, ready-to-wear clothing have allowed Americans to fill closets full of clothes. Such stores as Forever 21 and H&M sell very inexpensive, almost throw-away, clothes that afford younger people the opportunity to wear a variety of outfits.
A wise professor in graduate school once told me that the most relevant research questions come when you least expect them, and usually when you are talking with people about their everyday activities and concerns. He was known for always carrying a pen and notepad regardless of the social setting. While I carry a smartphone instead, his advice has served me well. For me, a casual conversation with a colleague has led to a new line of research involving beer. Tough gig, right?!
Bob Inglis, a former U.S. congressman from South Carolina, has a friend in the recycling business. Whenever Inglis discusses the topic of sustainability, the environment and how to tackle these issues, he gets a simple but practical answer from his friend: “Sustainability means making a profit.”
“That’s what he tells me,” Inglis said. “Fixing economics is key, and sustainability becomes sustainable because it’s profitable.”
Inglis is truly trying to make sustainability profitable. That’s how he believes everyone can get behind the sustainability cause.
