Marketing & Entrepreneurship Stories & News

Curris courtyard after opening

How Curris became the heart of business at UNI

For 35 years, the Curris Business Building has been the heart of business at UNI. Now, the spaces that shaped generations of students are helping define the future of business education.
Curris Business Building

Wilson College honors distinguished alumni returning to campus

The Wilson College of Business at the University of Northern Iowa is proud to announce the selection of several distinguished graduates to participate in the prestigious Alumni in Residence program.
Sign that says Leadership Celebration

Wilson celebrates student achievement at annual leadership event

From top academic performers to standout entrepreneurs, the Wilson College of Business Leadership Celebration honored the students who are leading, achieving and making a real impact — on campus and beyond.
Marketing students hold up the prodcuts they created

Marketing strategy course prepares students for the unpredictable world of business

This hands-on marketing course has students create, launch, and sell real products — applying the four Ps of marketing, adapting to real-world challenges and generating actual profits before they graduate.
Colorful charts showing data trends and performance metrics in teal, purple, and orange.

Marketing in the age of data

From data dashboards to SEO strategy, UNI marketing grads and industry leaders show how mastering analytics is now essential to crafting creative, results-driven campaigns.
Group photo of Lange Kruger with Okoboji Entrepreneurial Institute

How the Okoboji Entrepreneurial Institute inspired Lane Kruger’s next business journey

After a transformative week at the Okoboji Entrepreneurial Institute, Lane Kruger ('26) returned to the Wilson College of Business with a sharper vision, stronger network, and the confidence to turn his creative side hustle into a full-time business.
UNI graduate, Maddie Palmersheim, holds passed inspection certificate on her new location on College Hill.

From classroom to College Hill: UNI marketing graduate finds success in local business

UNI graduate Maddie Palmersheim opens a new bakery location on College Hill, crediting her most impactful experiences to UNI's JPEC and the Entrepreneurship Club.
A person practices using an AED on a CPR training mannequin.

Data drives business success for UNI student entrepreneurs

From landscaping lawns to saving lives, UNI’s JPEC is fueling student entrepreneurs with data-driven strategies that turn side hustles into thriving businesses.
UNI campus

UNI remains a top choice for Best Regional Public Universities in the Midwest

The University of Northern Iowa has once again been ranked No. 2 among the Midwest’s Top Public Schools by U.S. News & World Report, continuing a two-decade tradition of excellence. 
Cody Stirling with his wife and children

How UNI sparked Cody Stirling’s product management career at Pinterest

When Cody Stirling enrolled at UNI, he wasn’t sure what to major in — until one marketing class sparked a passion that led to shaping the future of advertising at Pinterest.