The two weeks before Oct. 4 were a sprint for the UNIBusiness American Marketing Association (AMA) Marketing Strategy team. At least, that’s how Jacob Smith (Marketing ’20, Urbandale, Iowa) described it.
In those two weeks, the four members were preparing for the annual Marketing Strategy competition at the AMA Regional Conference at the University of Wisconsin-Whitewater. Their task was to create a comprehensive marketing plan for Montgomery Ward, a 140-year catalog company. The goal was to target Generation X.
The inaugural Digital Marketing Forum, hosted by UNIBusiness’ department of marketing in coordination with the digital marketing agency Spinutech on Oct. 24, gave students an inside look at the role technology plays in today’s customer expectations.
The event was made even more special thanks to Google executives Nima Oftadeh, principal analyst, and Matt Gaither, account executive, who presented at the conference and spent much of the day meeting and helping students.
