Marketing & Entrepreneurship Stories & News

Student organization posing in front of Curris Business Building

4 reasons why you should join a student organization right now

Student organizations can be one of the keys to a successful college career. The UNI College of Business offers more than 20 organizations to help you grow personally and professionally, including leadership and major-specific clubs.
Is a Business Degree Worth It?

Is a business degree worth it?

If you’re a high schooler who’s been mulling over your future plans, you may have heard mixed information when you’ve asked “Is a business degree worth it?” While the cost of tuition can look intimidating, there’s so much more than the short-term expense to consider. If you’re selecting the right major at the right school, your degree will more than pay for itself over time. Here’s a guide to help you understand the true value of a business degree.
A professor lecturing.

Marketing, entrepreneurship fellowship funded in honor of longtime marketing professor

The first named faculty fellowship in the Department of Marketing & Entrepreneurship was fully funded and will serve as a lasting reminder of one of the most celebrated professors and mentors at UNI’s College of Business.
BLK & Bold Coffee

Alumni's coffee business lands deal with NBA

Pernell Cezar, Jr. (Marketing and Financial Management, ’10) doesn’t allow himself too much time for pinch-me moments. The co-founder and CEO of BLK & Bold Specialty Coffee, Cezar prefers to look ahead — “keep my eye on the ball,” Cezar says. “I can get easily overwhelmed if I pause and acknowledge those moments.”
Members holding the trophy

UNI advertising team takes top honors

On Friday, April 22, 2022, a team of advertising students from UNI took home the top prize at the AAF District 9 National Student Advertising Competition (NSAC) in Kansas City, Missouri for their winning campaign for Meta to promote the Quest 2 VR headset.  
Pernell Cezar

Northern Iowa alum selected as influential leader

A UNI finance and marketing alum who co-founded the first Black-owned coffee business with national distribution has been named a 2022 Influential Leader by the world’s largest business education alliance. 
UNI Sales Center

University of Northern Iowa announces Center for Professional Sales Excellence

The University of Northern Iowa College of Business has a long tradition of exceptional preparation of sales professionals, and the newly established UNI Center for Professional Sales Excellence extends that impact on current students and offers comparable value to businesses across Iowa.  Featuring a dedicated space for sales development activities, student internship opportunities, and recruiting events, the UNI Sales Center will allow students to build skills, earn badges and certificates that showcase their professional sales capabilities, and build relationships with potential employers. 
Social Media

New Social Media Marketing Course at UNI Open to Local Business Professionals

Need an introduction or refresher to the fundamentals of using Social Media for effectively marketing your business or organization? The MBA program in the College of Business Administration at UNI announced a new graduate level one credit course on Social Media Marketing to be offered to its students taught by professional marketer Sara Kies with start dates in April, 2021.
Curris Business Building circa 1986

Is history on repeat? Former UNI student body presidents weigh in on the changes

Four former student body presidents and graduates from the College of Business Administration shared the highlights and struggles of their terms across four decades, illuminating along the way the universal struggles of the college experience and the unique challenges brought on by current events.
UNI business students at career fair

The complete guide to choosing a college major

College is an exciting time in your life, but don’t spend all four years merely enjoying it – you should take advantage of this time to determine exactly what you want to do with your life. This article will help you decide how to choose your college major that fits your long-term goals.