The two weeks before Oct. 4 were a sprint for the UNIBusiness American Marketing Association (AMA) Marketing Strategy team. At least, that’s how Jacob Smith (Marketing ’20, Urbandale, Iowa) described it.
In those two weeks, the four members were preparing for the annual Marketing Strategy competition at the AMA Regional Conference at the University of Wisconsin-Whitewater. Their task was to create a comprehensive marketing plan for Montgomery Ward, a 140-year catalog company. The goal was to target Generation X.
Scholarships didn’t really interest Chris Hoins (Accounting ‘95) when he arrived at UNIBusiness in the late 1980s. He and his Waverly high school sweetheart, Dawn, were planning to marry partially in an effort to receive more financial aid. They were self-sufficient and wanted to be treated as independents on their government applications.
Chris searched scholarship listings during those early college years, but nothing popped out — much to his detriment, he admits today.
The inaugural Digital Marketing Forum, hosted by UNIBusiness’ department of marketing in coordination with the digital marketing agency Spinutech on Oct. 24, gave students an inside look at the role technology plays in today’s customer expectations.
The event was made even more special thanks to Google executives Nima Oftadeh, principal analyst, and Matt Gaither, account executive, who presented at the conference and spent much of the day meeting and helping students.
University of Northern Iowa and China’s Shanghai University of Engineering Science (SUES) are partnering to create a 2+2-degree program, allowing students to gain two years of educational experience in both China and the United States.
Looking to add to the bottom line while going green? Here are five easy ways to implement sustainability measures into your business.
Install LED Lightbulbs
LED lights can cut energy consumption, last longer and often look much better. LED lights actually use about 75% less energy than incandescent lightbulbs. The total cost of electricity after 25,000 hours at 12 cents per kilowatt hour is $30 for an LED light compared to $180 for an incandescent light. Over time, that means huge cost savings.
In the two weeks leading up to the 2018 Stock Pitch Competition, Rhea Wieditz (Financial Management ’19, Vinton) knew she had to pack both her lunch and dinner when she left for class in the morning. Between courses and meetings, Wieditz and her competition team — Edin Tutic and Patrick Gold — spent all day deep into preparations.
It’s taken years for the Vermeer family to find their secret sauce. As owners of one the most well-known family businesses in Iowa — Vermeer Corp. in Pella — the Vermeer family has seen three generations come through the business. Jason Andringa, the grandson of Gary Vermeer, who founded the business in 1948, is president and CEO.
Eleven days. 3,781 miles. One University of Northern Iowa graduation ceremony.
That was the journey of Jingjing Yu (MBA ‘19) and Ziyi Li (MBA ‘19), two international Chinese students who graduated with a master’s degree in business administration last spring by utilizing a unique program that allows Chinese business professionals to earn an MBA through UNI in Hong Kong and Shanghai.
The UNI Iowa Waste Reduction Center’s (IWRC) painter training program has evolved to serve needs.
In 1994, the IWRC launched a research project looking at two local Cedar Valley body and collision shops. They were similar in size, but one was producing twice as much waste as the other. The IWRC staff quickly found the excess waste was coming from inefficient paint application by the in-house staff.
