The University of Northern Iowa student chapter of the American Advertising Federation (AAF) won three awards at the annual Cedar Valley Addy awards show (Student Best in Show and two Gold Addys) last month. The group earned the hardware thanks to its “Get Dogged” campaign, which it created for the annual National Student Advertising Competition (NSAC) last year.
Major American airlines are notorious for squeezing more passengers onto their planes. The image of sardines in a can is apt. Passengers, of course, whine. Pundits, consumer advocates, and legislators are outraged and claim airlines are only interested in increasing profits. Is it ethical to reduce costs or to increase revenues in order to increase profits?
Economists can shed light on this situation. Many ethicists lack training in economics and may misunderstand some of the nuances involved.
Wee Meng Eric Lee, an associate professor of accounting at UNIBusiness, is one of the newest recipients of the Veridian and College of Education Fellowship, which encourages UNI faculty to engage with community partners and enhance teaching. The fellowship is administered by Veridian Credit Union and the UNI College of Education Dean’s Fund for Excellence.
The morning of what would eventually be a triumphant day for a team of University of Northern Iowa accounting students was not going well.
The group of five accounting majors was preparing to compete in the 19th annual FanTAXtic competition held last month in Westlake, Texas, having earned their spot in the national competition by winning the regional qualifier in November.
The title is a quote from Senator and Presidential candidate Bernie Sanders. Apparently he used to say, “Millionaires shouldn’t exist,” but given that he is now a millionaire thanks to his books, he has altered his slogan.
I think I heard one candidate claim in an advertisement, “People, not billionaires,” so apparently billionaires are no longer people. This objectification of people with a billion dollars or more in wealth is troubling.
In the wake of his scintillating performance in the NCAA football championship game between Louisiana State University and Clemson, fans and the media lionized quarterback Joe Burrow. What differentiated Burrow and Iowa’s own Maddie Poppe, another talented young adult? There were no constraints upon Ms. Poppe’s ability to earn money from her talents and likeness. Until he finished his collegiate career, Burrow could not receive payments for use of his likenesses. LSU was free to make as much money as possible from his wondrous skills, but he was not.
Consumer preferences change from generation to generation. These preferences are dependent on a number of things — family values, cultural relevancy and personal experiences.
That’s why studies focusing on Generation Z, people born after 1995, and millennials, people born between 1981 and 1995, have been so important for the future of business. Younger generations have a higher level of social consciousness, studies show, especially about the environment. Those views have factored into their purchasing decisions as well.
Companies seeking to project themselves as eco-friendly may find themselves having their very raison d’etre questioned. Zara, a well-known retailer renowned for its rapid responses to changes in fashion, recently announced its plans to reduce its negative impact on the environment.
Manufacturers of inexpensive, ready-to-wear clothing have allowed Americans to fill closets full of clothes. Such stores as Forever 21 and H&M sell very inexpensive, almost throw-away, clothes that afford younger people the opportunity to wear a variety of outfits.
The morning of what would eventually be a triumphant day for a team of University of Northern Iowa accounting students was not going well.
The group of five accounting majors was preparing to compete in the 19th annual FanTAXtic competition held last month in Westlake, Texas, having earned their spot in the national competition by winning the regional qualifier in November.
In today’s world of business, not everything is wrapped in a pretty bow, particularly in an increasingly data-driven world. Millions of pieces of information can be collected in one spot with little to no organization. That’s why employers have increasingly been looking for business students with a deeper understanding of data and analytics.
Over the past year, UNIBusiness has taken steps to fill that need.
