Business

Picture of article titled Impact of Money Growth on Airline Passenger Traffic

Wilson College of Business students cited in a top-tier research journal

UNI business students proved how far classroom research can go when their airline industry study from an undergraduate forecasting course was cited in a top-tier academic journal.
Leslie K. Wilson dean of Wilson College of business in a purple suit standing confidently with arms crossed in front of a display featuring David W. Wilson’s biography at the Wilson College of Business

A New Era for Business: UNI’s Wilson College leads with ethics, innovation

David and Holly Wilson’s transformative gifts to UNI empower Tama County students, elevate ethics education campus wide, and fuel innovation through entrepreneurship and integrity-driven learning.
Digital illustration of glowing scales of justice made from blue circuit-like lines, symbolizing the balance between ethics and technology in data management.

How Ethics and Data Management Intersect in Today’s Business Climate

From hospitals to retail, UNI alumni are leading the charge in using data ethically — balancing innovation, privacy, and trust in an AI-driven world.
Colorful charts showing data trends and performance metrics in teal, purple, and orange.

Marketing in the age of data

From data dashboards to SEO strategy, UNI marketing grads and industry leaders show how mastering analytics is now essential to crafting creative, results-driven campaigns.
UNI business student doing homework

10 things every first-year business major should know

If it's your first year as a business student, UNI has tips for how you can get the most out of your experience at the Wilson College of Business.
Illustration of colorful modern buildings in varying heights and shapes with blue, teal, and white tones under a textured sky with clouds, birds, and a purple sun.

How Real Estate Students are Learning Industry Software in the Classroom

A short summary displayed on listings of news on InsideUNI and on the InsideUNI homepage if promoted to top of the front page.
Group photo of Lange Kruger with Okoboji Entrepreneurial Institute

How the Okoboji Entrepreneurial Institute inspired Lane Kruger’s next business journey

After a transformative week at the Okoboji Entrepreneurial Institute, Lane Kruger ('26) returned to the Wilson College of Business with a sharper vision, stronger network, and the confidence to turn his creative side hustle into a full-time business.
Person analyzing data visualizations on a laptop surrounded by charts and coffee cups on a desk.

Auditing Students Learn Emerging Technologies and Real-World Analysis

UNI’s Advanced Auditing course gives students real-world tech skills in tools like Tableau and Alteryx to uncover insights and stay ahead in a data-driven industry.