Four UNIBusiness alumni, faculty and staff were honored on the Waterloo-Cedar Falls Courier’s annual 20 Under 40 list, which names 20 Cedar Valley professionals under the age of 40 who have made outstanding contributions to the community in their work and professional lives.
The list includes:
Andy (John) Anderson (Supply Chain and Operations Management ’05): assistant professor of management and John Deere Endowed Fellow at UNIBusiness, mountain climber and owner of TransChina Solutions LLC.
Bob Inglis, a former U.S. congressman from South Carolina, has a friend in the recycling business. Whenever Inglis discusses the topic of sustainability, the environment and how to tackle these issues, he gets a simple but practical answer from his friend: “Sustainability means making a profit.”
“That’s what he tells me,” Inglis said. “Fixing economics is key, and sustainability becomes sustainable because it’s profitable.”
Inglis is truly trying to make sustainability profitable. That’s how he believes everyone can get behind the sustainability cause.
The two weeks before Oct. 4 were a sprint for the UNIBusiness American Marketing Association (AMA) Marketing Strategy team. At least, that’s how Jacob Smith (Marketing ’20, Urbandale, Iowa) described it.
In those two weeks, the four members were preparing for the annual Marketing Strategy competition at the AMA Regional Conference at the University of Wisconsin-Whitewater. Their task was to create a comprehensive marketing plan for Montgomery Ward, a 140-year catalog company. The goal was to target Generation X.
The inaugural Digital Marketing Forum, hosted by UNIBusiness’ department of marketing in coordination with the digital marketing agency Spinutech on Oct. 24, gave students an inside look at the role technology plays in today’s customer expectations.
The event was made even more special thanks to Google executives Nima Oftadeh, principal analyst, and Matt Gaither, account executive, who presented at the conference and spent much of the day meeting and helping students.
